Pantone COTY 2023
One of my favorite January traditions is discovering the Pantone Color of the Year, and thinking about how I would use it in my upcoming work this year.
![Viva Magenta horizontal color shown as cracking layers that form a face, while white text is overlaid, reading Welcome to the Magentaverse and Color of the Year 2023 PANTONE - Viva Magenta 18-1750.](https://kimballstarr.com/wp-content/uploads/2022/12/Kimball-Starr-Interior-Design_Blog-Pantone-Viva-Magenta-580x261.jpg)
Viva Magenta is from the red family, with a hint of pinkish-purple. A strong, bold color that enhances appetites and creates energy.
![A quote from Pantone's executive director Leatrice Eiseman written in white lettering across a varied background in Viva Magenta color, which reads, In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.](https://kimballstarr.com/wp-content/uploads/2022/12/Kimball-Starr-Interior-Design_Blog-Pantone-Quote-580x231.jpg)
Next, let’s look at some of the creative partnerships and products available using Viva Magenta.
Artechouse, a technology-driven experiential art firm, is partnering with Pantone to produce the Pantone Color of the Year 2023 immersive art experience, a multi-sensory exhibition that allows guests to feel the power of a hue scaled to fantastical proportions.
![The outlines of people in shadow standing against an illuminated wall of organic plant-like steams reaching out and unfurling, in the Viva Magenta color.](https://kimballstarr.com/wp-content/uploads/2022/12/Kimball-Starr-Interior-Design_Blog-Pantone-Artechhouse-580x420.jpg)
The exhibition opened during Art Basel in Miami Beach for Art Basel attendees and then opened to the public for the first time in the four years they’ve hosted the exhibition. Historic!
![A Motorola cell phone in Viva Magenta with 2 cameras and a flash features the Pantone color chip logo at the bottom, below the Motorola logo in the center. Behind, a phone case bears an illustration of shapes in colors like pink, fuscia, and of course, Viva Magenta.](https://kimballstarr.com/wp-content/uploads/2022/12/Kimball-Starr-Interior-Design_Blog-Pantone-Motorola-580x596.jpg)
Motorola is collaborating with Pantone to provide this new Viva Magenta phone, and I bet we’ll see a variety of phone cases available in the new hue as well, for both iPhone and Android.
![A pair of feet in slip-on shoes in the Viva Magenta color with thick white soles are jumping into the air against a white background.](https://kimballstarr.com/wp-content/uploads/2022/12/Kimball-Starr-Interior-Design_Blog-Pantone-Cariuma-Skate-Shoes-580x496.jpg)
Conscious skate shoe brand Cariuma is Pantone’s official footwear partner for Viva the Pantone Color of the Year 2023. Their shoes are crafted from premium ethically sourced materials and all six styles celebrate Pantone’s Viva Magenta, so you can wear this trending color around town and dress it up or down. Your kids will think you’re pretty cool.
![3 fabric samples called memos in a row. First is a repeating patterns of off-white bunnies, leaping and playing among flowers on a background of Viva Magenta. In the center, a delicate floral pattern of tiny white flowers on a ground of Viva Magenta. On the right, a repeating pattern of love birds in Viva Magenta on a beige background. All are labeled with the designer's name and the name of the fabric.](https://kimballstarr.com/wp-content/uploads/2022/12/Kimball-Starr-Interior-Design_Blog-Pantone-Spoonflower-Fabrics-1-580x248.jpg)
Finally, let’s look at something specific to interiors — surface pattern design. The fabric firm Spoonflower and Pantone together unveiled unique designs by six independent artists at the color reveal event. The partnership also includes a quarterly series of design challenges kicked off on December 1 with Pantone’s 2023 Color of the Year reveal.
Viva Magenta, indeed! I can’t wait to use this fantastic color in a project this year. Could it be yours?
Kimball Starr designs for trendy and timeless homes throughout the San Francisco Bay Area and Lake Tahoe. Contact her today for a remote or socially-distant in-person consultation.